The Women’s National Basketball Association (WNBA) has inked a multi-year partnership agreement with US sportswear firm Reebok, which comes on board as the league’s footwear supplier.
As per the agreement, Reebok will supply WNBA players with sneakers to optimise performance on the court. The two parties will also work on a host of fan engagement activities to bring the fans closer to the players.
Colie Edison, Chief Growth Officer, WNBA, said:
“The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights and inspiring the next generation. As we continue to capitalise on increased brand awareness, our work with Reebok is another step in bringing more fans to the game.“
Angel Reese, Reebok athlete, said:
“Reebok has been such an amazing partner and advocate for women in sport. As strong female athletes, we can use our platform to set an example for young players coming up in the sport. I’m happy to see the WNBA and Reebok supporting one another because I know that together we’re so much stronger and our reach is so much further.“
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Shaquille O’Neal, President, Reebok Basketball, added:
“It’s an exciting time for Reebok, the WNBA, and the game of basketball overall. Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources, and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more.“
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