WPL 2026 Team Sponsors and Partners: UP Warriorz (UPW)

Here, we look at the organisations enjoying a strong branding presence across the assets of the UP Warriorz (UPW) as their official sponsors and partners for the 2026 Women’s Premier League (WPL) season.

Title Sponsor 

L’Oréal Professionnel Paris 

In Dec 2025, French hair care brand L’Oréal Professionnel Paris signed a partnership with the UP Warriorz as their title sponsor for the 2026 WPL Season.

As per the deal, the brand’s logo will feature on the front and centre of the UPW matchday and training kits for the 2026 WPL Season.  

The deal will see L’Oréal Professionnel gain prominent branding across various franchise assets, including the franchise’s social and digital platforms as well as on-ground branding rights. 

Principal Partner  

Ease My Trip 

Indian travel app Ease My Trip was onboarded by the UP Warriorz as their principal partner in the inaugural WPL season in 2023. 

The travel app company has extended the partnership for the 2026 WPL Season as well.

As part of the deal, Ease My Trip will take care of all the UPW travel plans throughout the campaign with their brand logo also featuring on the back of the Warriorz’ matchday jerseys. 

PC Jewellers 

In Mar 2025, Delhi-based Jewellery retailer PC Jewellers signed a partnership with UP Warriorz as their Principal Partner for the 2025 WPL season.

The jewellery brand has extended the partnership as UP Warriorz’ Principal Partner. 

As part of the deal, the brand’s logo will feature prominently on the sleeve of the UPW matchday jerseys. 

Associate Sponsors 

Joy Skincare 

In Dec 2025, Indian skincare brand Joy Skincare was onboarded by the UP Warriorz as an associate sponsor in a multi-year deal. 

As part of the deal, the brand’s logo will feature on the sleeve of the UPW matchday jerseys and the Skincare brand will also have brand campaigns involving the UPW players and merchandise visibility on the franchise’s social and digital platforms. 

Care Health Insurance 

Religare owned Gurugram-based Health Insurance company, Care Health Insurance has formed a partnership with the UP Warriorz for the 2026 WPL season. 

As per the deal, the company’s logo will feature on the trousers of the UPW Matchday kits. 

Official Partners 

Amul Protein 

In Jan 2026, Indian dairy brand Amul’s brand line promoting high protein products Amul Protein partnered with the UP Warriorz for the 2026 WPL season.

As per the deal, Amul Protein will have merchandise visibility on the UP Warriorz’ social and digital media platforms.  

Nasher Miles

Mumbai-based luggage and bag company, Nasher Miles has partnered with the UP Warriorz for the 2026 WPL season in Jan 2026. 

As per the deal, Nasher Miles was designated as an official partner of the franchise. 

Ekaya Banaras 

Varanasi-based ethnic clothing wear brand Ekaya Banaras became the official design partner for the new UP Warriorz matchday kits for WPL Season 4. 

The UP Warriors x Ekaya collaboration has unveiled the new UPW jerseys named as       ‘A Blooming Rebellion’ whose designs have been inspired by Banarasi heritage and the age-old beautiful Banarasi weaving traditions. 

BKT Tyres 

In Jan 2026, Indian tyre brand BKT owned by Balakrishna Industries Limited has signed a partnership with the UP Warriorz ahead of the 2026 WPL season. 

As per the deal, BKT Tyres will be the official partner of the franchise and their logo will feature on the UP Warriorz caps.  

Pronto 

On-demand home services platform Pronto has signed a partnership with the UP Warriorz for the WPL Season 4. 

As part of the partnership, Pronto will take care of all the post-match cleaning needs at the stadium for the UP Warriorz franchise.