Women's Premier League ropes in several commercial partners for 2026–27 seasons

Aditya Chaudhuri Aditya Chaudhuri

The Board of Control for Cricket in India (BCCI) has announced roping in several new commercial partners alongside the existing ones for the 2026 and 2027 editions of the Women’s Premier League (WPL).

OpenAI’s generative AI chatbot ChatGPT and Kingfisher Packaged Drinking Water have come on board as the Premier Partners of the WPL. Indian tyremaker CEAT has retained its role as the Strategic Time-Out Partner, while packaged water brand Beverage Partner is the new Beverage Partner of the league.

The governing body has collectively valued the new agreements at INR 48 crore.

Mithun Manhas, BCCI President, commented:

“The WPL has emerged as one of the most impactful sporting properties globally, and the confidence shown by leading international and Indian brands is a strong endorsement of its remarkable growth. The retention and onboarding of our new partners reinforces the league’s modern, progressive vision and its expanding commercial appeal. We look forward to working closely with all our partners to elevate the WPL to even greater heights in the coming seasons.”

Devajit Saikia, BCCI Honorary Secretary, said:

“The league is built on a vision of excellence, opportunity, and world-class sports entertainment. Our new partners bring exceptional value and diverse strengths to this ecosystem. From global leaders in AI, manufacturing and beverages to trusted Indian consumer brands, this partnership mix will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”

Jayesh George, WPL Chairperson, added:

“The WPL continues to redefine what women’s sport can achieve, both on and off the field. The addition of esteemed partners such as ChatGPT, Kingfisher and Bisleri brings immense value to our ecosystem and reflects the league’s strong connection with a new generation of fans. The renewal of CEAT as the Time-Out partner is a testament of the value the WPL has extended to the commercial partners. These collaborations will play a pivotal role in driving the long-term growth of women’s cricket.”

The confirmed WPL sponsorship portfolio for the 2026 and 2027 seasons is as follows:

Existing partners

  • Title Partner: TATA Group
  • Premier Partners: Sintex, Herbalife
  • Strategic Time-Out Partner: CEAT

New partners (2026 and 2027)

  • Premier Partners: ChatGPT, Kingfisher
  • Beverage Partner: Bisleri
WPL ChatGPT Kingfisher Packaged Drinking Water
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