Women's Premier League ropes in multiple partners including ChatGPT for upcoming season

The Board of Control for Cricket in India (BCCI) has announced a host of new commercial partners for the upcoming seasons of the Women’s Premier League (WPL). The WPL will see ChatGPT and Kingfisher Packaged Drinking Water join as Premier Partners while the BCCI have extended their agreements with CEAT and Bisleri, who will continue on as the Strategic Time-Out Partner and the Beverage Partner respectively of the league. 

The BCCI have stated that the two new partnership agreements, with ChatGPT and Kingfisher Packaged Drinking Water, are valued at  INR 48 crore and covers the WPL 2026 and WPL 2027 editions. The WPL also has the likes of the TATA Group, who are the Title Partner and Sintex and Herbalife serving as the other Premier Partners. 

Mithun Manhas, President, BCCI, commented,

“The WPL has emerged as one of the most impactful sporting properties globally, and the confidence shown by leading international and Indian brands is a strong endorsement of its remarkable growth. The retention and onboarding of our new partners reinforces the league’s modern, progressive vision and its expanding commercial appeal. We look forward to working closely with all our partners to elevate the WPL to even greater heights in the coming seasons.”

Devajit Saikia, Honorary Secretary, BCCI, said,

“The league is built on a vision of excellence, opportunity, and world-class sports entertainment. Our new partners bring exceptional value and diverse strengths to this ecosystem. From global leaders in AI, manufacturing and beverages to trusted Indian consumer brands, this partnership mix will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”

Jayesh George, Chairperson, WPL, added,

“The WPL continues to redefine what women’s sport can achieve, both on and off the field. The addition of esteemed partners such as ChatGPT, Kingfisher and Bisleri brings immense value to our ecosystem and reflects the league’s strong connection with a new generation of fans. The renewal of CEAT as the Time-Out partner is a testament of the value the WPL has extended to the commercial partners. These collaborations will play a pivotal role in driving the long-term growth of women’s cricket.”