WSL partners with Mercedes-Benz UK

The Women’s Super League (WSL) have announced a new partnership with Mercedes-Benz UK, who will join as the Official Automotive Partner of WSL Football, for both the WSL and the WSL 2, the Women’s Super League 2. The multi-year partnership will see Mercedes-Benz UK also take up the role of Presenting Partner of the play-off game in the WSL2. 

Zarah Al-Kudcy, Chief Revenue Officer, WSL Football, commented,

“Partnering with Mercedes-Benz UK at this defining moment in the season reflects the scale, momentum and commercial potential of the women’s game. Bringing a brand of this calibre into WSL Football as our Official Automotive Partner will help us elevate the game, deepen engagement with fans and players and accelerate long-term growth across both leagues.”

Olivier Reppert, Chief Executive Officer and Managing Director, Mercedes-Benz UK, added,

“The Mercedes-Benz story began 140 years ago with a bold idea that changed the world. Now, that same spirit of innovation and ambition drives our partnership with WSL Football. We are proud to collaborate with WSL Football to inspire and engage the next generation of players and fans.”