Yashasvi Jaiswal joins the KRAFTON India family
Indian cricketer Yashasvi Jaiswal has been revealed as the official brand ambassador of mobile cricket gaming franchise, Real Cricket, following a new partnership agreement with KRAFTON India. Jaiswal will be integrated into the game with fans being able to as Jaiswal and will also be prominently featured across the Quick Match and Test Match modes.
The announcement of bringing Jaiswal onboard was made through a campaign film which had the theme of preparation, discipline, and mental resilience — mirroring Jaiswal’s rise from domestic cricket to the international stage.
Yashasvi Jaiswal, commented,
“The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”
Anuj Sahani, Head – KRAFTON India Gaming Incubator & Director, Publishing, KRAFTON India, added,
“Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform, we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch. Yashasvi is that connection – a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”