The Australian Open has signed a partnership agreement with premium spirit Grey Goose, roping it in as its Official Vodka Partner on a multi-year deal ahead of its 2025 edition.
The partnership will be kicked off with the debut of the “Grey Goose Lemon Ace” cocktail, which will be present at the Australian Open next month.
Grey Goose will also host various fan experiences, and the Courtside Bar will feature the Grey Goose Rooftop, where fans will be able to order from curated cocktail menus. It will also be present at the balcony bar within Club 1905.
Also read: Australian Open Sponsors
Cedric Cornelis, Tennis Australia Chief Commercial Officer, said:
“We take great pleasure in welcoming Grey Goose to our partner family. Like the Australian Open, Grey Goose is a premium brand renowned for delivering unforgettable experiences, making the partnership a natural fit. We’re excited for fans to enjoy this globally renowned tournament while savouring iconic Grey Goose cocktails this summer – and for many years to come.“
Luiz Schmidt, Bacardi-Martini Australia Managing Director, added:
“We are thrilled to bring Grey Goose to the Australian Open, a world-class event that celebrates talent, passion and unforgettable moments. This exciting partnership allows us to enhance the off-court experience, offering fans the chance to enjoy the signature craftsmanship and luxury of Grey Goose in an atmosphere of unmatched excitement and celebration. We cannot wait to share the Grey Goose Lemon Ace with fans both locally and globally who follow this incredible tournament.”
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