Formula One has announced a multi-year deal with global lottery operator Allwyn, which comes on board as an Official Partner, starting with the 2025 season.
The deal will see the two parties work together to introduce each others’ audience to one another and drive growth. They will work closely on a host of fan engagement activities.
Stefano Domenicali, President & CEO of Formula One, commented:
“We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, Allwyn Board Chair and Founder, said:
“We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.“
Robert Chvátal, Allwyn CEO, added:
“Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.“
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