Licensing partnership announced
French Formula One team Alpine have announced a new licensing partnership with performance eyewear brand M-Experiment who will join the team as a Licensing Partner and Team Supplier. The deal will see M-Experiment supply the team with high-performance frames. The partnership will also see M-Experiment curate specially styled frames for a special edition collection with their Business, Pleasure, Jigawatt and Gigawatt frames set to get a ‘unique blue and pink aesthetic’ . All the team members will also be able to select their personal favourites as well.
Alpine will be heading into the Formula One 2025 season with a new driver lineup as Pierre Gasly will have motorcycling legend and World Champion Mick Doohan’s son, Jack Doohan partner up with him.
Tommy Rios, President of M-Experiment, said,
“We are thrilled to supply BWT Alpine Formula One Team, a brand that shares our passion for innovation and excellence. Formula One represents the pinnacle of technological advancement and performance, and we’re excited to bring M-Experiment’s vision to the forefront of this dynamic world.”
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