Partnership celebrates three decades
The PGA TOUR has extended their partnership with American brewing firm Anheuser-Busch, with the partnership set to cross three decades, with the 30th anniversary of the partnership being celebrated in 2025. Anheuser-Busch will also get global rights to the Presidents Cup.
The six-year partnership extension, which runs until the end of 2030 will see Anheuser-Busch’s brand Michelob ULTRA, Michelob ULTRA Zero and NUTRL serve as the Official Beer Sponsor, Official Non-Alcohol Beer Sponsor and Official Hard Seltzer for the Presidents Cup. Michelob ULTRA Zero will also serve as the Official Non-Alcohol Beer of the PGA TOUR and PGA TOUR Champions along with continuing as a local sponsor of THE PLAYERS Championship.
PGA TOUR and Anheuser-Busch first partnered back in 1994 and Michelob ULTRA has been an Official Sponsor of the PGA TOUR since 2002.
Brian Oliver, PGA TOUR executive vice president, corporate partnerships, said,
“The PGA TOUR and Anheuser-Busch have worked hand-in-hand to continuously evolve our partnership since its inception in 1994, and we are proud to introduce the latest efforts to that goal with Michelob ULTRA’s new global category rights. As our relationship stretches beyond three decades of association, we are proud to further showcase this iconic beer brand to professional golf fans across the world, including at the next three iterations of the Presidents Cup in Chicago, Australia and in St. Louis, home of Anheuser-Busch.”
Kyle Norrington, chief commercial officer, Anheuser-Busch, said,
“For more than 30 years alongside our partners at the PGA TOUR, Anheuser-Busch has been delivering experiences that authentically integrate our brands and elevate the game of golf for our shared fan bases. Led by Michelob ULTRA, the fastest-growing brand in the beer industry, our extended agreement will allow us to give more fans superior access to the courses and sport they love.”
Leave a Reply