The Rajasthan Royals have expanded their partnership with FanCode, which is set to take up the role of “Official Jersey Manufacturing Partner” for the inaugural Indian Premier League champions.
The deal will see FanCode provide Royals fans with exclusive content as well as produce official merchandise. FanCode will look after RR’s end-to-end merchandising operations, including design, manufacturing, marketing, and distribution. The collection will feature official jerseys, accessories, and a wide range of fan apparel, including polos, T-shirts, joggers, and shorts.
Additionally, FanCode will have a kiosk set up at the WTP Mall in Jaipur, where fans will be able to purchase official team merchandise. FanCode will also launch Royals Corner, a content series offering behind-the-scenes RR action, including practice sessions, training videos, podcasts, exclusive interviews, player profiles, and other non-live content.
Jake Lush McCrum, CEO, Rajasthan Royals, commented:
“Our fans are the heartbeat of Rajasthan Royals, and we are always looking for new ways to bring them closer to the team. Partnering with FanCode helps us do just that—giving fans more ways to engage, whether through exclusive content, behind-the-scenes access, or official Royals merchandise. We want every fan to feel part of the Royals family, no matter where they are, and this collaboration is another step in making that connection stronger than ever.“
Yannick Colaco, Co-founder of FanCode, stated:
“We share a special relationship with Rajasthan Royals and have been working closely to enhance fan engagement across multiple touchpoints. With this expanded partnership, we are setting a new benchmark for how fans cheer their favourite team—be it through authentic merchandise or exclusive content. FanCode is the ultimate destination for Royals fans this IPL season.“
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