AFC Bournemouth team up with Borderlands 4

AFC Bournemouth have announced a partnership with Borderlands 4, bringing it on board as a Proud Partner.

Borderlands 4, a role-playing first-person shooter, is the latest mainline instalment in the video game franchise Borderlands.

The partnership with the Cherries will entail fan-focused digital campaigns, which will aim to “bring the unique spirit of Borderlands to life in the world of football.”

Published by 2K, Borderlands 4 released worldwide on September 12, 2025, on the PlayStation 5, the Xbox Series X|S, and PC, and is set to arrive on the Nintendo Switch 2 on October 3, 2025. 

Rob Mitchell, Commercial Director, AFC Bournemouth, commented:

“We are thrilled to welcome Borderlands 4 as a Proud Partner of AFC Bournemouth. Their creative energy, adventurous style and global fanbase align perfectly with the values of our club. With the release of Borderlands 4, this is a fantastic opportunity to connect our supporters with one of the most exciting gaming franchises in the world. We look forward to delivering engaging campaigns together that our fans will truly enjoy.”