Scuderia Ferrari HP team up with S.Pellegrino

Scuderia Ferrari HP have announced a long-term partnership with sparkling mineral water brand S.Pellegrino, roping it in as an Official Partner.

The partnership between the two Italian brands will see S.Pellegrino work with Ferrari on co-branded initiatives to blend ‘motorsport, Italian lifestyle, and contemporary culture’. Product collaborations will also be part of the partnership.

Lorenzo Giorgetti, Chief Revenue Officer of Ferrari, commented:

“Scuderia Ferrari has always drawn strength from the Italian spirit, a way of creating and living that blends craft, beauty and the constant pursuit of improvement. In S.Pellegrino we recognise a partner who embodies that same spirit. Their dedication to elevating everyday moments mirrors our commitment to pushing performance further, race after race. Together, we aim to offer fans and consumers experiences that feel authentically Italian and unmistakably forward-looking, celebrating a shared heritage while opening new pathways to connect with the next generation.”