FIFA joins hands with Aleph for World Cup 2026

FIFA has recently signed a new regional partnership with global digital advertising company, Aleph, who will join as an Exclusive Partner in the Philippines. The partnership will see Aleph headline commercialisation and multimedia distribution of the FIFA World Cup 2026 in the country. Additionally as a FIFA Media Partner, the brand will deliver ‘ all-encompassing media rollout for 2026, providing coverage across free-to-air, pay TV, digital streaming, mobile, and video-on-demand.’

The FIFA World Cup 2026 will take place between June 11 – July 19, 2026 and will be held in the United States of America, Mexico and Canada. It will also be the first FIFA World Cup with 48 teams and will be the 23rd edition of the FIFA World Cup. 

Anna Dy, Aleph Country Head for the Philippines, commented,

“Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”