F1 ACADEMY teams up with SEPHORA

The F1 ACADEMY has announced a new partnership with global beauty retailer, SEPHORA, who will join the all-female racing series as an Official Partner and the Official Beauty Retail Partner. The partnership will see SEPHORA’s Glam Bars be present at the F1 ACADEMY Paddock Club and will sponsor a ‘new end-of-year drivers’ celebration spotlighting progress and performances across the season.’ SEPHORA will also support Spanish driver Natalia Granada, who will be joining the PREMA Racing team and her race car will have SEPHORA branding.

Susie Wolff, Managing Director of F1 ACADEMY, commented,

“SEPHORA is an iconic global brand with a passionate community across markets worldwide, championing individuality and confidence. Joining forces with them is incredibly powerful. This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.”

Emily Prazer, Chief Commercial Officer, Formula One, said,

“We are delighted to add SEPHORA as a Partner for both F1 ACADEMY and F1 Paddock Club. They are a brand that authentically speaks to a diverse audience, challenges perceptions and unites people all around the world. By integrating their glam bars into the Paddock Club, we will enhance the overall hospitality experience and continue to set new standards for guest engagement.”

Deborah Yeh, Global Chief Marketing Officer, SEPHORA, said,

“We are thrilled to become the Official Beauty Retail Partner of F1 ACADEMY, supporting their commitment to women’s empowerment worldwide. This collaboration will give us an incredible opportunity to engage with audiences from Shanghai to Austin, bringing our unique brand experience to fans while supporting the dreams of these athletes. We look forward to celebrating the synergy between sports and beauty and continuing to champion our shared values throughout the various races.”

Natalia Granada, driver for SEPHORA, added,

“I am very eager to start the 2026 F1 ACADEMY season with SEPHORA. It is a great privilege to partner with them, and being part of their first global sponsorship is an honour. Beauty and sport might seem like different worlds, but both celebrate confidence and expression. Support like this is incredibly important for female drivers, and it’s empowering to have a brand that truly believes in our ambitions. I’m really looking forward to what we can achieve together this year.”