Formula One extends Allwyn partnership
Formula One has announced a multi-year extension of its partnership with Allwyn, a lottery-led entertainment company, which will thus remain an Official Partner of the premier motor-racing series.
The renewal will see the addition of new interactive and broadcast elements, with Allwyn having access to enhanced brand assets and visibility during the formation lap at select races of the 2026 F1 season.
Allwyn will also be integrated into the F1 Predict platform, allowing fans to try and guess the outcome of key moments during a Grand Prix weekend through the creation of the Allwyn League, which will give them the chance to win exclusive F1 prizes, including grandstand tickets to a Grand Prix for the highest scorer over each race weekend, as well as special end-of-season prizes, such as Paddock Club access and one-of-a-kind memorabilia.
Emily Prazer, Chief Commercial Officer, Formula One, commented:
“We’re delighted to be extending and enhancing our partnership with Allwyn, benefitting our fans and the communities where we race. Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events. Allwyn is a strong and valued partner to F1, both in growing the sport and in benefitting the people it reaches around the world.”
Pavel Turek, Chief Officer Global Partnerships at Allwyn, said:
“We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date. By continuing our collaboration, we are committing to our shared belief in the power of Formula 1 to reach and inspire a global audience. This next chapter allows us to deepen that connection even further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap and the expansion of our F1 Allwyn Global Community Award programme. We will ensure the excitement of the track delivers a rewarding experience for fans and a lasting positive impact for the communities we visit.”
