FIFA finds new World Cup 2026 partner in ADI Predictstreet

FIFA has announced a new multi-year partnership with the forecasting platform ADI Predictstreet, who will become the first-ever Official Prediction Market Partner for the FIFA World Cup 2026. ADI Predictstreet will provide fans with a new interactive forecasting experience during the tournament which will let fans have the chance to participate in dynamic prediction-based experiences on ADI Predictstreet’s platform. Fans will have the chance to predict match results, tournament statistics, standout players and key moments with the initiative aimed to enhance fan engagement.  ADI Predictstreet will also serve as a Presenting Partner of the free to play bracket challenge, enabling fans to predict the match results and also compete with friends and more. 

Gianni Infantino, President, FIFA, said,

“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game. By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”

Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, commented,

“This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.”