Arsenal partners with Good Squish to launch first-ever women's team retail range

Premier League giants Arsenal have announced a new partnership with apparel and accessories brand Good Squish which saw Arsenal launch their first-ever women’s retail partnership with the brand. The new collection, AWFC x Good Squish, includes a 13-piece collection including  baby tee, tracksuit, boot bag, scarves and a selection of Good Squish’s signature handmade hair scrunchies. The range also had a special collection curated by Arsenal’s striker Alessia Russo.  

Alessia Russo, Arsenal player, commented,

“This collection reflects the journey we’re on as a club and the culture we’re continuing to build around Arsenal Women. It represents the values we stand for, the pride we feel, and the connection we share with our community. This range is about celebrating the role we all play in driving this team forward, and building what’s next, together.” 

*quotation source: www.arsenal.com