Lionel Messi teams up with Duracell

Global battery manufacturer Duracell has announced a new partnership with football icon Lionel Messi. The partnership was launched with a campaign film title ‘Messi Reboot’ and the deal will also extend beyond the football field. Duracell will host various activations, campaigns and more during the upcoming football summer which will include Messi’s branding. Duracell will also launch exclusive sweepstakes, giving a chance to customers to win signed merchandise from Messi and other football gear.

Lionel Messi, commented,

“Throughout my career, I’ve learned that being the best isn’t just about how you start; it’s about having the right power to stay strong. Duracell understands that to perform at the highest level, you can’t settle for good enough, you have to be disciplined and obsessive about your efforts.”

Javier Hernandez Reta, Chief Marketing Officer at Duracell, said,

“At Duracell, we engineer our products to be the G.O.A.T. of the battery category. We wanted to show that Duracell batteries are fundamentally built different. When the world is watching and the pressure is at its highest level, generic power isn’t an option. You need the best.”