Alpine signs new deal with Brioni

French Formula One team Alpine has announced a new partnership agreement with Italian luxury menswear brand Brioni. Alpine’s leadership team will wear tailored Brioni looks at ‘key moments and special events’ as part of the deal. Brioni will also curate specially designed apparel for the team throughout the Formula One season.

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team, commented,

“When I began working for the Enstone team in the late 1980’s, we were the outsiders who came from the world of fashion against the established F1 competitors. With this prestigious new partnership, Brioni allows us to introduce a new level of style and sophistication, elevating our presentation as a team around the world.”

Federico Arrigoni, CEO of Brioni, added,

“Brioni has always been the choice for those who hold themselves to an uncompromising standard: in their work, in their decisions, in the way they present themselves to the world. Formula One attracts exactly these people. This partnership is the natural expression of two crafts that, in very different ways, have made precision and passion for mastery their identity.”