Chelsea teams up with Roc Nation Sports International

English football club Chelsea Football Club (Chelsea FC) has announced a new partnership with entertainment company Roc Nation Sports International (RNSI). The partnership is aimed to accelerate growth and deepen fan engagement across the United States and beyond for Chelsea. The partnership will see both work towards putting the club at the centre of football, music, culture and entertainment, leveraging culturally relevant collaborations to drive brand awareness and meaningful fan engagement in the U.S. market. The partnership will be launched through integrated campaigns, content drops and live experiences over the coming months.

Scott Fenton, Brand Director, Chelsea Football Club, said,

“This partnership represents a major step forward in how we connect with our fans in the United States. By leaning into culture, music and creativity, we’re building deeper, more authentic relationships with a new generation of supporters.”

Michael Yormark, president of Roc Nation Sports International, added,

“Football has never been more culturally influential in the U.S. Our ambition is to help Chelsea Football Club show up in the moments, platforms and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries.”