Formula One 2026 Team Sponsors: Atlassian Williams F1 Team
Founded by former racing driver Sir Frank Williams and automotive engineer Patrick Head, Williams Racing was born in 1977.
The British team, based out of Grove, made their Formula One debut at the 1977 Spanish Grand Prix and since then haven’t looked back. Williams won their first race at the 1979 British Grand Prix courtesy of Clay Regazzoni and won their first Drivers’ and Constructors’ Championships in 1980. Today, they are one of Formula One’s most successful teams with nine Constructors’ and seven Drivers’ titles.
Here are Williams’ sponsors for the 2026 F1 season.
Duracell
The British racing team onboarded battery and smart power systems manufacturer Duracell as an Official Partner in February 2022 following a multi-year deal. As part of the deal, the Duracell logo features on the Williams race cars, driver race suits and team kits, with the two parties also collaborating over multiple on-ground activations.
Pirelli
Tyre manufacturer Pirelli is the Official Tyre Supplier of the British racing team via its partnership with Formula One.
SIA (Spinal Injuries Association)
In 2015, Williams unveiled a new partnership with Spinal Injuries Association, which saw the latter become the team’s Official Charity. The partnership has seen Williams work with SIA to provide information, advice and support to 50,000 people in the UK who have spinal injuries. The SIA logo is also visible on the Williams race cars.
Williams extended their partnership with SIA in February 2021.
Gulf Oil International
In February 2023, at the launch of the FW45, Williams announced a new long-term partnership with leading manufacturer of oil and lubricants, Gulf Oil International. The partnership sees the Gulf branding present on the Williams race-car, driver race-suits, pit-stop gantry and also on the pit-stop personnel overalls, while Gulf also supports the Williams Racing Driver Academy and the Williams Esports divisions, supporting the young drivers and providing them with a wider reach. Gulf and Williams also collaborate on a host of marketing activities.
Komatsu
Williams inked a long-term partnership with Japanese heavy equipment manufacturer Komatsu in February 2024 which saw Komatsu become the Principal Partner as well as the Official STEM and Early Careers Partner, Esports Partner, and Construction Machinery Partner of the team. The deal sees the Komatsu logo present on the race car, driver overalls and team kit as well.
VAST
VAST Data, a tech company specialising in artificial intelligence and deep learning computing infrastructure, joined Williams as their Official Partner and a technology vendor on the multi-year deal in February 2024. The partnership has the VAST logo present on the race car and driver overalls.In November 2025, Williams and VAST Data announced a new multi-year renewal of their agreement which sees VAST Data continue enjoying branding exposure on Williams’ driver and mechanic overalls and the car nose, while also enjoying added exposure on their car mirror stems and team kit.
Stephens
Independent financial services firm Stephens teamed up with Williams in February 2023 on a multi-year deal, joining as the Official Investment Banking Partner.
Kraken
Crypto firm Kraken joined Williams as a Presenting Sponsor for the team’s fan zone experiences in 2023.
Keeper Security
Keeper Security, a provider of cloud-based zero-trust and zero-knowledge cybersecurity software to protect passwords, secrets, connections, and privileged access, signed a multi-year deal with the British team in May 2024 joining as the team’s Official Partner. The partnership has the Keeper Security branding present on the driver overalls, race car, team garage, trucks and screens. In May 2025, Williams and Keeper Security announced a long-term partnership renewal that sees Keeper Security continue to work towards protecting Williams from cybersecurity threats, providing security to their digital infrastructure.
Wilkinson Sword
In February 2026, ahead of the F1 2026 season, Williams Racing signed a multi-year deal with British personal care products brand, Wilkinson Sword. The partnership saw Wilkinson Sword become Williams Racing’s Official Men’s Grooming Partner, with its branding featured on the Williams race car’s nose box, halo, and engine cover, as well as on the team’s towels, balaclavas, and driver helmets.
Zoox
In November 2024, Williams signed a multi-year agreement with autonomous ride-hailing company Zoox, who joined the team as an Official Regional Partner. The partnership has Zoox enjoy branding presence on the Williams cars for the races held in the United States and work with the team on various fan engagement activities in Las Vegas, Austin and Miami and will have their robotaxi present at Williams’ Las Vegas Fan Zone as well.
New Era
Williams Racing signed a multi-year deal with apparel brand New Era in September 2025 which saw New Era become an Official Partner of the team. The partnership sees New Era design and supply the team with a full range of apparel, headwear, and accessories for the entire team, drivers, and fans worldwide. New Era also serves as the team’s Official Teamwear and Headwear Partner and kit the team “from head to sock”, in what is a first-of-a-kind partnership for the brand.
BNY
In February 2026, Williams inked a long-term partnership with financial services firm BNY, who joined the British team as their Official Institutional Banking Partner. The deal sees BNY host various fan engagement activities for its customers and F1 fans over the course of the partnership and their branding also features on the Williams’ driver and team kits and on the bargeboards, chassis top, and halo of the Williams race car.
Airia
Innovative enterprise platform Airia signed a new multi-year agreement with Williams Racing in May 2025, coming on board as the team’s Official AI Orchestration Partner. The partnership sees Williams gain access to Airia’s platform and insight to enhance their on-track performance. Airia will also support the team’s academy, work with F1 Academy talent, and collaborate on several school outreach programmes. Airia also has branding presence on the Williams race car—appearing on its front wing endplates and halos—as well as on the side of the team’s F1 Academy car.
Brillio
Williams signed a multi-year deal with global technology consulting and service company Brillio, as their Official Digital Transformation Partner and also Official Data and AI Services Partner in March 2025. The partnership sees Brillio support Williams’ digital transformation initiatives and enjoys branding presence on the Williams Racing challenger.
Sparco
Apparel brand Sparco was announced as Williams’ Official Racewear and Technical Apparel Supplier after a multi-year deal was signed between both in February 2026. The partnership sees Sparco provide apparel to the drivers and wider race teams of not just Williams F1 but also Williams F1 Academy, Williams F1 Team Driver Academy, Williams Heritage, and Sim Racing.
Claude
Ahead of the Formula One 2026 season in February 2026, Williams signed a multi-year deal with American artificial intelligence (AI) company Anthropic, which saw Claude, Anthropic’s AI large language model series, join the British team as their Official Thinking Partner. The partnership has Claude integrated into the team’s environment and help their engineers and strategists with planning, thinking, and performing across race strategy, car development, and operations. Claude’s branding is also present on the team’s race cars, as well as their driver and team kits.
Atlassian
In February 2025, Williams Racing signed a long-term deal with Atlassian, a provider of team collaboration and productivity software, who joined the team as their Official Title Partner, Official Technology Partner, and Official Collaboration Software Partner. The deal sees the team renamed to Atlassian Williams Racing and Atlassian has branding on the Williams race car, as well as on various other team assets—both trackside and at their base in Grove, Oxfordshire.
Nuveen
In January 2026 Williams and asset management firm Nuveen signed a new multi-year partnership that saw Nuveen become Williams’ Official Asset Management Partner. The deal has Nuveen gain extensive branding presence on the Williams race car — above the steering wheel and on the inner rear wing.
Barclays
British multinational universal bank Barclays joined Williams as their Official Banking Partner after signing a multi-year deal with the team in February 2026. The partnership sees Barclays enjoy branding exposure on the Williams race car, driver helmets, and team clothing, as well as across the team’s trackside garages and hospitality.
Estrella Galicia
Non-alcoholic beer Estrella Galicia 0.0 was named as Williams’ Official Beer Partner after a multi-year partnership was signed between both in February 2026. The partnership has Estrella Galicia 0,0 served in Williams’ team hospitality across European races along with more activations. Estrella Galicia 0,0’s branding is also present on the halo and rear wing endplate of the Williams race car and also on the driver helmets and race suits.
Super Group Limited (betway and Jackpot City)
Williams Racing announced a multi-year partnership with the Super Group Limited in February 2025 that saw Super Group’s brands Betway and casino brand Jackpot City become partners of the Williams team. Super Group serves as the team’s Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner and Official Live Score Partner and betway and Jackpot City branding is present on the Williams Racing challenger.
NMC²
Ahead of the United States Grand Prix 2025, in October 2025, high-performance data infrastructure NorthMark Compute & Cloud (NMC²) announced a new long-term partnership with Williams Racing, joining as an Official Partner of the team. NMC² has branding presence on the Williams car.
Girard-Perregaux
Prior to the start of the Formula One 2026 season, in February 2026, Williams Racing signed a multi-year partnership with luxury Swiss watchmaker Girard-Perregaux, who joined the team as their Official Watch Partner.
