Juventus extends Cygames partnership

Italian football club Juventus has announced a partnership renewal with Japanese video game development studio Cygames. The partnership will see Cygames continue on as a partner of the club and have their logo present on the back of the Juventus men’s team’s play kit throughout the upcoming 2026/27 season. Both will continue to work on various content activations including fan engagement activities. 

Peter Silverstone, Chief Business Officer, Juventus, commented,

“We are delighted and deeply grateful for the trust that Cygames has continued to place in Juventus and for the support they have shown throughout our partnership. Over the years, we have had the privilege of watching Cygames grow into one of the most respected and successful names in the global entertainment industry. The alignment between Cygames’ passion for innovation and Juventus’ philosophy, ‘We Are Youth. Since 1897.’, makes this partnership especially strong. We are excited to continue creating value and new engagement opportunities for Cygames around the world through our global digital ecosystem of almost 200 million followers, 40% of whom are under the age of 24, as well as through the Juventus Creator Lab. Partnerships of this longevity are rare. They are built on trust, shared ambition and a commitment to growing together. We are proud that Cygames has chosen to continue this journey with Juventus, and we look forward to working together for many years to come.”