AFC Ajax renews Olympia partnership

Dutch football club AFC Ajax has announced a partnership extension with Dutch business services company Olympia Nederland. The partnership extension will see Olympia continue on as an Official Partner of the club, as the Main Sponsor for the Ajax Academy and as the Title Partner of the Olympia Future Cup. The partnership extension which runs until 2029 will also see Olympia continue to have branding on the back of Ajax’s playing kit as both look to continue working towards developing the upcoming talent along with a joint focus on employment and social responsibility as well.

Cas Biesta, Commercial Director of Ajax, commented,

“We are delighted that Olympia has committed its future to Ajax for the long term. Talent development is at the heart of our club, and it is exactly in that area where Ajax and Olympia share the same vision. The fact that Olympia has chosen to remain connected to our academy, the Olympia Future Cup and Ajax’s first team demonstrates the confidence they have in our shared future. We are also proud of what we have achieved together beyond the football pitch. Through initiatives such as Uitgelezen Kans, we have shown that a partnership can also make a real social impact.”

Dimitri Yocarini, CEO Olympia, added,

“From the very beginning, our partnership with Ajax has been about much more than visibility. We strongly identify with the way Ajax develops talent, creates opportunities and helps people get the very best out of themselves. That is why we are proud to extend this partnership and remain connected to the Ajax Academy, the Olympia Future Cup and Ajax’s first team in the years ahead. Together, we have made great progress over the past few years, both commercially and socially. We look forward to building on that momentum and continuing to invest in the future together.”