Burnley FC reveal Vertu as new shirt partner

Burnley Football Club have announced automotive retailer Vertu as their Official Front of Shirt Principal Partner for the 2026/27 season.

The partnership will put Vertu’s logo front and centre of the matchday shirts of the Clarets’ men’s, women’s, and academy’s first teams.

Vertu will have matchday presence at Burnley’s home ground, Turf Moor, as well as work with the club on community initiatives. Burnley FC and Vertu will also work on several content campaigns, fan experiences, and activations over the course of the partnership.

Burnley FC and Vertu have been partners since the 2022/23 season. The announcement of Vertu’s shirt sponsorship agreement with Burnley arrives on the back of the Lancashire club terminating their previous agreement with global trading ecosystem Finotive One a month after announcing it.

Alan Pace, Chairman, Burnley FC, commented:

“We are delighted to welcome Vertu as Burnley Football Club’s new Official Front of Shirt Principal Partner. Vertu has been a valued and trusted partner of the Club, and this new relationship is a natural next step for two organisations that share a commitment to ambition, innovation and long-term success.

“From our very first conversations, it was clear there was a shared vision for what this new partnership could achieve, and we look forward to working even more closely together and creating exciting new opportunities for our supporters throughout the season.”

Robert Forrester, Chief Executive of Vertu, added:

“We are delighted to strengthen our support for Burnley Football Club by becoming the front-of-shirt sponsor for the 2026/27 season.

“Over the past four years, our partnership with the Club has been about much more than what happens on the pitch, and we have developed a strong relationship that has allowed us to work together to really benefit the local community.

“Burnley FC sits right at the heart of that community, and this new, enhanced partnership will allow us to continue working on programmes that we know will have a huge impact on people and communities across East Lancashire, whilst also increasing awareness of the Vertu brand as we continue to grow.

“We wish Nicky Hayen and his team, and everyone associated with the Club, the very best of luck this season and are looking forward to a successful campaign both on and off the pitch.”