Bayern Munich extends Miele partnership

German football heavyweights FC Bayern has announced a multi-year partnership extension with German manufacturer of high-end domestic appliances and commercial equipment, the Miele Group which will see Miele continue on as a Premium Partner until the end of the 2028/29 season. The partnership extension will see both continue to work on digital content, activation along with Miele having branding across the Allianz Arena and FC Bayern World on matchdays.

Rouven Kasper, Board Member for Marketing and Sales, FC Bayern, said,

“For six years now, FC Bayern, together with Miele, has regularly been creating unique moments in which our fans can not only see and feel our club, but which are also, quite literally, completely to their taste. We look forward to further innovative formats at the Allianz Arena or FC Bayern World alongside this partner, which consistently guarantees a truly delightful experience.”

Axel Kniehl, Director of Marketing & Sales at Miele Group, added,

“Top-level football and cuisine are two things that many people connect with great passion. Our partnership with FC Bayern brings both together in authentic ways. We want to extend this connection further in the coming years.”