After a delayed 2020 season, it’s business as usual for Formula 1 racing as the 2021 FIA Formula One World Championship begins in March with the Bahrain Grand Prix. Here are its sponsors for this year.
Global Partners
Here are the organisations listed on the Formula 1 website as a Global Partner – the premium tier of F1’s sponsorship portfolio.
Aramco – The Dhahran-based Saudi Arabian petroleum and natural gas company signed a ten-year deal with Formula 1 reportedly worth US$450m to become its Global Partner in March 2020. The two work to create opportunities of implementing sustainable means throughout the tournament and beyond.
DHL – The Bonn-headquartered German logistics company has been F1 Official Logistics Partner since 2004. The two renewed their partnership in a multi-year agreement in March 2021 that will see DHL enjoy more branding presence across F1’s assets as it increases its involvement with the autosport division with the F1 Esports Series.
Emirates – The Dubai-headquartered flag carrier of the UAE first became a Global Partner of F1 in February 2013 in a deal worth US$180 million. In May 2018, the two further extended their partnership to run until the end of 2022.
Heineken – The Dutch beer brand became a Global Partner and Official Beer of F1 in June 2016, the deal announced with Heineken named Event Title Partner for three F1 races in the 2017 season. Apart from branding and hospitality rights, Heineken has also leveraged the partnership to promote responsible drinking and raise awareness against drink-driving.
Pirelli – Associated with F1 since 2011, the Milan-based tyre manufacturer was announced as the sole Global Tyre Partner of the FIA Formula 1 World Championship in November 2018. The deal sees Pirelli serve as the official tyre supplier to all teams involved in a Formula One World Championship season. The deal is currently set to run until the end of the 2023 season.
Rolex – The Geneva-based luxury Swiss watch brand has been the official timekeeper of F1 since the 2013 FIA Formula 1 World Championship. Apart from branding rights, Rolex pieces are located at various points on an F1 circuit to display time.
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Official Partners
Here are the organisations listed on the Formula 1 website as an Official Partner – the second tier of F1’s sponsorship portfolio.
Amazon Web Services (AWS) – Amazon’s on-demand cloud computing platforms and APIs provider is an Official Partner of F1 since June 2020. AWS provides performance stats and machine learning tools to help F1 perform dynamic data analysis.
Ferrari Trento (Winery) – The Trento-based winery was announced as the Official Sparkling Wine of F1 in in a three-year deal in March 2021. Its Trentodoc luxury wines will serve as the official toast during the Podium ceremonies over the course of a season.
LIQUI MOLY – Headquartered in Ulm, LIQUI MOLY is a German expert in oils, lubricants, and additives. After a successful Regional Sponsorship deal in 2019, F1 made LIQUI MOLY an Official Sponsor in June 2020 on a three-year deal.
Regional Partners
Here are the organisations listed on the Formula 1 website as a Regional Partner.
188BET – Registered in Isle of Man, 188BET is an online gambling platform serving F1 as its official betting partner in Asia from seasons 2020 to 2024.
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Official Providers
Here are the organisations listed on the Formula 1 website as an Official Provider.
Hotels for Hope – The Texas-based company serves as F1’s Official Room Booking Provider since July 2018. Hotels for Hope helps F1 manage its hotel inventory throughout a Grand Prix season.
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