Olympic medallists brought on board to endorse company’s portfolio.
Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia — as its brand ambassadors for products in the pain management range.
Both Olympic champions will endorse the company’s Advance Body pain management products, which include back pain roll-on, joint muscle spray and pain patches amongst others. Chanu and Punia will also star in a host of campaigns — both television and digital — for these products. Both professionals know the limits they have to push their bodies to in order to gain the results and are no strangers to body and muscle pain.
Speaking about signing the two Olympians, S Sambhu Prasad, Chairman and Managing Director of Amrutanjan Healthcare, said:
“Amrutanjan has always been a pioneer in pain management products, and is India’s trusted choice for effective pain relief over the years. As a company, we are always striving to enhance the quality of life of consumers through our innovative products. Our expertise lies in combining science with the naturalness of Ayurveda and we have been honing this since 1893. Our products are known for being efficacious in providing the relief that our consumers seek. We are against the use of synthetic chemical like Diclofenac, which are known to cause serious side effects to personal health and impacts the larger environment.
“The company is now focused on growing its portfolio by offering more superior pain management products that come with performance-based claims backed by scientific clinical trials. As a proud Indian brand, it gives us immense pleasure to sign our Olympic champions as our brand ambassadors.”
Chanu, who took the silver medal in the Women’s 49kg category at the Tokyo Olympics earlier this year, commented:
“I am very excited to partner with Amrutanjan to promote their portfolio of pain management products. As an athlete, we have to endure physical pain and yet continue to perform. On days when the pain is almost unbearable, Amrutanjan’s range of products such as Pain Relief + Patch and Back Pain Roll-On has come to my rescue. It’s Hot Action’ heat therapy starts working within 30 seconds to give instant and long-lasting relief.”
Bronze medallist at the Men’s freestyle 65kg category, wrestling, Bajrang Punia, added:
“As a high-performance athlete, I am always looking for any edge that I can get over my competition and am looking forward to using Amrutanjan’s Joint Muscle + Spray to help me in relieving joint, muscle, and overall body pain. Moreover, for athletes in combat sports like wrestling, recovery is just as important as peak performance. This spray reaches the affected muscle and kicks out pain instantly making it helpful for quick body recovery after an intense training session or between competition bouts.”
Amrutanjan Healthcare’s Chief Marketing Officer, Manu Bhagvatheeswaran, spoke about why the company chose to go ahead with the two Olympians as its brand ambassadors:
“Mirabai and Bajrang have emerged as role models and youth icons for the future generation. They embody the spirit of never giving up despite pain or setbacks and that’s a value our brand resonates with. Through this collaboration and stories of the athletes we want to highlight the fact that pain can be overcome and it should not stop you from achieving your dreams.”
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