Fantasy sports platform LevelUp11 has been unveiled as the Official Partner (title sponsor) of the Ireland vs India T20I series.
Founded in 2021, the Indian gaming platform provides users with the option of virtually playing cricket, football or kabaddi and earn rewards based on their knowledge of the sport(s).
Also Read – Joy E-Bike announced as sponsor for India’s tour of Ireland
Speaking on the deal, Parul Khanna, Director of LevelUp11, commented:
“We are thrilled to be the official Title sponsor ILU for the Ireland v India T20I series, 2022. Our aim is to engage with fantasy cricket to the cricket-loving audience and what better way to do it than to be present at the beginning of an exciting summer of cricket here in Ireland. The cricket season attracts high viewership from all over the world and particularly in India, and we aim to tap that potential through this association.”
Warren Deutrom, Chief Executive of Cricket Ireland, added:
“It’s always great to see new partners come on board, seeing the value in Irish cricket and wanting to associate themselves with a growing global brand. The last series Ireland Men played against India in 2018 had a global television reach of over 220 million people, and we expect to match, if not surpass this again with two exciting teams battling it out here in Dublin.
“We thank our business partner, ITW Consulting Pvt. Ltd, for their ongoing support for Irish cricket by negotiating this sponsorship deal.”
Along with LevelUp11, electric two-wheeler brand Joy E-Bike has also been announced as an Official Sponsor of the series, with the series being officially called “LevelUp11 India Tour of Ireland T20 Series 2022 – powered by Joy e-bike”.
The two-match T20I series kicked off on June 26, 2022, with India winning the rain-affected opening game held at the Malahide Cricket Club Ground in Dublin. The second match will be held on June 28 at the same venue.
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