DJ Zedd joins as Global Brand Ambassador
HP Inc’s gaming peripherals brand and leading esports and gaming brand HyperX has roped in songwriter, record producer and DJ Zedd as the brand’s ambassador. The agreement will see HyperX serve as Zedd’s Official Gaming Audio and Gaming Microphone Supplier.
Zedd will also work with HyperX to design and promote various product offerings which will include custom and limited edition headsets and peripherals. Zedd and HyperX will also work on creating exclusive fan content and work on other promotional platforms.
Zedd, spoke about the partnership, stating,
“HyperX has supported my passion for gaming since we first connected via Twitter, several years ago. Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Dustin Illingworth, Head of Influencers and Esports, HyperX, added,
“Over the last two decades, we’ve really grown alongside gaming, from this bold, grassroots company into a lifestyle brand.
‘Zedd is an incredible talent who’s known not only for his musical contributions, but passion for gaming. Together, we aim to show the authentic link between music and gaming, and bring these worlds even closer together.”
Zedd becomes the latest HyperX ambassador, joining the likes of Dele Alli, Casemiro, Daniil Medvedev, basketball players Aerial Powers, Gordon Hayward, racer Sage Karam, streamer Valkyrae and media personality Bella Poarch amongst others.
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