ICC extends Sky Sports deal

Aditya Chaudhuri Aditya Chaudhuri

Sky Sports has inked a long-term partnership with the International Cricket Council (ICC), which will see the British subscription sports channels network broadcast all ICC World Cup matches in the UK and Ireland till 2031. The eight-year partnership, which sees Sky retain the ICC broadcast and digital rights for both the men’s and women’s events, will get underway from 2024. 

The ICC has recently seen record viewership in the UK, with the ICC Men’s Cricket World Cup 2019 having recorded a stunning 8.8 million viewers, which is the highest-ever UK television viewership number. 

Geoff Allardice, Chief Executive, ICC, commented:

We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations.I am confident this partnership can support our long-term ambition to attract more players and more fans to the game.

Jonathan Licht, managing director, Sky Sports, said:

With more people watching cricket at the highest level after England men’s and women’s successes in 2017, 2019 and 2022, our award-winning coverage strives to give cricket fans the complete experience, with all the action both on and off the pitch. This new direct partnership with the ICC means that Sky Sports viewers in the UK & Ireland can continue to enjoy every ball, run, wicket and catch from every international tournament for many years to come, and we’re all hugely excited to see what’s in store.

ICC extends deal with Sky Sports
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Cricket News

Cricket Australia and Commonwealth Bank ends long standing partnership

Cricket Australia and Commonwealth Bank ends long standing partnership

Partnership to conclude in 2025 Cricket Australia (CA) has announced that they will be ending their commercial agreement with the Commonwealth Bank at the completion of the current partnership timeline,...

IPL 2025: Punjab Kings SWOT Analysis 

IPL 2025: Punjab Kings SWOT Analysis 

In this article, we take a look at the SWOT Analysis of Punjab Kings, following the IPL 2025 Mega Auction.  Strength  The Punjab Kings went into the Mega Auction will...

IPL 2025: Sunrisers Hyderabad SWOT Analysis 

IPL 2025: Sunrisers Hyderabad SWOT Analysis 

In this article, we take a look at the SWOT Analysis of last season’s runners-up Sunrisers Hyderabad, following the IPL 2025 Mega Auction.  Strength  The Sunrisers Hyderabad have come out...