OKX, a leading Web3 tech company and the second-largest crypto exchange in the world by trading volume, has announced a partnership extension with British Formula One team McLaren Racing, which will see OKX continue on as the Official Primary Partner of the McLaren F1 team as well as the McLaren Shadow Esports Team.
The extension will see OKX continue to support the McLaren fanbase through unique fan experiences. Additionally, the OKX branding will continue to be featured on the McLaren race car and will be also present on the driver suits and overalls of McLaren drivers.
Zak Brown, CEO, McLaren Racing, commented:
“We are delighted to be growing our Primary Partnership with OKX, a long-established leader in the cryptocurrency sector. When partnering with brands in dynamic, fast-evolving industries like crypto, it’s important to be aligned with companies who work to the highest standards and to carry a responsibility to educate people on new technologies – and our partnership with OKX has led by example. OKX are pushing to elevate our fan experience offering, finding ways to bring the papaya fans closer to our team, while opening up the world of Formula 1 to a completely new audience.“
Haider Rafique, Chief Marketing Officer, OKX, said:
“Together with McLaren, we’re stoked to debut the MCL60 with increased OKX branding in Melbourne, and support Oscar Piastri as he races his home track for the first time in a Formula 1 car. This is a very special moment not only for OKX – we’re celebrating OKX, Australia, and the new branding presence – but it’s also a great moment for fans, who will have the opportunity to engage with OKX and its all-star Australian ambassador line-up. The Australian GP is sure to be thrilling, and I can’t wait to meet our friends, fans and partners at the event.“
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