Lucknow Super Giants (LSG) ink Radio City deal

Indian Premier League (IPL) team Lucknow Super Giants (LSG) have roped in FM network Radio City as their Exclusive Radio Partner.

Through the partnership, Radio City hopes to “bring the entire region together and build an impeccable connection with the team Lucknow Super Giants, while strengthening the emotional bond of the cricket enthusiasts of Uttar Pradesh (UP) with their favourite team“.

Radio City and the Super Giants will work on various fan engagement campaigns, with LSG fans standing a chance to win special giveaways.

Ashit Kukian, CEO, Radio City, commented:

“Radio City is known to understand the pulse of each city and what better than associating exclusively with UP’s favourite IPL team Lucknow Super Giants! This is our second year of association with LSG and we are thrilled to be their exclusive radio partner. This partnership is a testament to our commitment of providing the best entertainment and engagement to our listeners. As the leading FM radio station in India, we comprehend the preferences of our audience and are confident that our collaboration with Lucknow Super Giants will go a long way in magnifying the excitement of this year’s IPL season for cricket fanatics across Uttar Pradesh.“

Vinod Bisht, CEO of Lucknow Super Giants owner RPSG Sports, said:

“We are delighted to partner with Radio City, their strong connection with youth, expertise and vast network across Uttar Pradesh will enable us to create unique experiences for our fans and promote our team’s brand across the state. We look forward to a successful partnership and an exciting season ahead.“