LaLiga has signed a global partnership agreement with Visit Saudi, which thus becomes the Spanish league’s Official Travel Destination.
Visit Saudi hopes that, through the partnership with LaLiga, future generations of footballers from the country will be playing for LaLiga teams, as the deal will also showcase Saudi Arabia’s growing passion for football and the mixture of football and the perfect travel destination.
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Óscar Mayo, Executive Director, LaLiga, said:
“Signing this agreement demonstrates our strong commitment to advancing sports and football science in the Arab world, as well as expanding our presence, and that of our clubs, in a relevant global sports hub. I am convinced that this remarkable partnership will truly touch fans’ emotions and empower them to feel the unifying power of football. Football and travel complement each other perfectly, serving as a means to connect and unite cultures all over the world.”
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said:
“Football and travel bridge cultures and unite people. Saudi Arabia has millions of incredibly passionate football fans and as we continue to create a dynamic year-round destination, full of cultural events, we look forward to welcoming international travellers to experience the largest sporting and cultural exchange in sporting history, helping us in bringing the world to Saudi and bringing Saudi to the world.“
Iker Casillas, LaLiga Ambassador, added:
“The great development of sport and sporting events in Saudi Arabia represents a real boost to the attractiveness of the destination, adding to its cultural interest and amazing landscapes. We are sure that this new partnership will be a success in connecting and attracting both football and sports fans in general, as well as new followers.“
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