Australian dietary supplements brand Lite n’ Easy has announced a new partnership with Big Bash League franchise Melbourne Stars.
Lite n’ Easy, as per the deal, will serve as an Official Partner of the Melbourne Stars men’s team for the 2023/24 KFC Big Bash League (BBL|13) as well as a Match Day Presenting Partner of the Melbourne Stars women’s team the 2023 Weber Women’s Big Bash League (WBBL|09).
Lite n’ Easy will provide the Stars teams with its products for both their home and away games. It will also receive branding presence across digital Stars assets.
Ashleigh Jones, Dietitian, Lite n’ Easy, said:
“Lite n’ Easy can now deliver a range of meal solutions that provide a healthy foundation for a performance diet. Designed by dietitians and prepared by chefs, the meals not only taste great, but they also contain more than 30g of protein, a nutrient essential for muscle growth and recovery from training.“
Blair Crouch, General Manager, Melbourne Stars, commented:
“I’d like to welcome Lite n’ Easy to the Stars Family and I look forward to seeing their presence at Stars games this summer. We live in a world where everyone is increasingly pressed for time so for our staff and players to know they can rely on quick, nutritious meals after training or a match will be invaluable and I’m sure lots of families will be able to relate.“
Nathan Hayman, CEO, Lite n’ Easy, said:
“Lite n’ Easy’s work with professional athletes and teams of all codes is all about helping players be at their best. With over 235 healthy and delicious meals, Lite n’ Easy offers a nutrient-rich foundation to support the optimal performance of any athlete. We are proud to support the Melbourne Stars across the 2023/24 season.“
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