Welsh football club Wrexham AFC have signed a partnership agreement with Gatorade, which thus comes on board as the Official Sports Drink of their men’s and women’s teams.
Gatorade will get sideline branding at all Wrexham games and have its products integrated into the Welcome to Wrexham docuseries.
Wrexham players will gain access to the “resources offered by the Gatorade Sports Science Institute (GSSI), which is committed to helping athletes optimise their health and performance through research, innovation, education and service in hydration and nutrition science”.
Wrexham and Gatorade also plan to launch co-branded merchandise like exclusive Wrexham Gx bottles and towels.
Also read: Wrexham AFC Sponsors 2023/24
Rob McElhenney and Ryan Reynolds, Co-chairmen of Wrexham AFC, said:
“We are incredibly pleased and humbled to welcome Gatorade as an official partner of Wrexham Association Football Club. We are officially pretty darn official! Our decision early on to have Aviation Gin in those water bottles was reckless and shortsighted. Luckily, our team has forgiven us and has gone on to perform admirably, in part thanks to Gatorade! We look forward to a few more Gatorade dunks in the years to come.“
Michael Del Pozzo, President and General Manager of Gatorade, added:
“We at Gatorade are thrilled to welcome Wrexham AFC, who have captivated global soccer and pop culture fans alike, as our newest partner. From the natural integration into “Welcome to Wrexham”, to leveraging our products and GSSI’s capabilities to help fuel the teams, this partnership is a first of its kind for Gatorade, leveraging the powerful intersection of sports and entertainment to reach new audiences around the globe.“
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