Aston Villa Football Club (AVFC) have signed a partnership agreement with GameTech operator Kaizen Gaming, which will see its gaming brand Betano become the principal front-of-shirt partner of the club.
The two-year partnership will put the Betano logo on the front of the AVFC men’s team’s jersey from the 2024/25 season onwards.
The two parties will also work towards various corporate responsibility initiatives.
Also read: Aston Villa FC 2023/24 Sponsors
Chris Heck, President of Business Operations, Aston Villa, commented:
“We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations.“
George Daskalakis, CEO and Co-founder, Kaizen Gaming, said:
“Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
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