Former English professional footballer Micah Richards has been roped in as an Official Brand Ambassador by Innovative Eyewear.
The deal covers the following Innovative Eyewear brands: Lucyd, Nautica, Eddie Bauer, and Reebok.
The US eyewear company is the developer and retailer of cutting-edge, ChatGPT-enabled smart eyewear under the aforementioned brands.
Speaking about the deal, Micah Richards said:
“These days, when people are spending more time than ever in front of their phones, TVs and computers, active lifestyle products like Lucyd eyewear are critically important. I am excited to partner with Innovative Eyewear to advance a new generation of smart glasses that enhance almost any physical activity with seamless open-ear audio and ChatGPT, all while protecting and correcting your vision.“
Harrison Gross, CEO, Innovative Eyewear, added:
“Few 21st century soccer personalities are as entertaining and popular as Micah. His energetic personality and love for sport complements the Lucyd brand. We are thrilled to work with him to share our mission of safe and seamless smart eyewear worldwide. We believe Micah will help us reach new athletes and sports fans and increase our brand awareness.“
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