French Formula One side BWT Alpine F1 Team have announced a partnership agreement with digital mental health platform JAAQ.org.
The ground-breaking partnership will see JAAQ.org work with Alpine to “address pressing mental health issues within motorsport.”
Alpine’s Formula One drivers, as well as their F1 Academy driver Abbi Pulling, have shared their stories on the JAAQ.org platform, providing insights about what mental health means to them, how they deal with pressure and anxiety, and how they’ve overcome challenges along the way.
JAAQ.org branding will also be present on the Alpine race car and pit crew helmets in accordance with the agreement.
Also read: BWT Alpine F1 Team Sponsors 2024
David Gendry, Chief Commercial Officer of BWT Alpine F1 Team, also Vice President of Communications for Alpine brand, commented:
“Partnering with JAAQ.org is unique. It symbolises a shared dedication to nurturing well-being and BWT Alpine F1 Team is looking forward to helping JAAQ advocate mental health through the extensive reach that Formula 1 offers globally.“
Danny Gray, founder and CEO of JAAQ, added,
“JAAQ is a free platform with a mission to provide people with the right information at the right time regarding all aspects of mental health. Prevention is key in addressing the world’s mental health crisis. While a platform is one thing, a brand is another. There is a need for a brand in mental health that can effectively cut through, and that’s precisely what we’re striving to achieve at JAAQ. Through amazing partnerships with the likes of BWT Alpine F1 Team, we are creating a brand that has not been seen in mental health or sport before. A product alone will not change the world, a single person will not change the world, but a brand can. We are incredibly excited for the future, and this is just the beginning. Let’s change the world, one question at a time.”
Leave a Reply