The wait is finally over for the country’s tennis fans as exciting and world-class action is set to return to India after a hiatus of one year, with the Tata...
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Sony Sports adds sponsors for The Ashes 2021
Six new sponsors onboarded for the Sony Sports broadcast of The Ashes. Sony Sports Network, the official broadcaster of The Ashes in India, has signed on multiple sponsors before...
ICC Men’s T20 World Cup lures in lucrative deals for Star Sports
Star Sports inks deals with 16 brands. Star Sports and Disney India have signed lucrative deals worth almost INR 1,200 crore for the ICC Men’s T20 World Cup. This marks...
Star Sports loses sponsors ahead of IPL
Five sponsors leave weeks ahead of the IPL resumption. Ahead of the resumption of the Indian Premier League, official broadcast partner Star Sports has lost five of its sponsors due...