Serie A champions AC Milan have announced a long-term partnership extension with German sportswear giant Puma. The two parties signed their first partnership in 2018.
Puma will continue as the principal partner of AC Milan, the global technical supplier, and the officially licensed partner.
As part of the extension, Puma will become the official naming partner of AC Milan’s Vismara Center, hub of the club’s future talents as well as their women’s team. The centre will also be home to brand and community activations, hosting partnership events and key initiatives in the city.
Under the new terms, Puma will continue to supply performance apparel for the men’s, women’s, and youth teams of AC Milan. It will also develop performance and off-pitch lifestyle products.
Commenting on the deal, Bjørn Gulden, Chief Executive Officer, PUMA, said:
“This is a fantastic next step for our partnership with AC Milan, two brands with a focus on diversity, inclusivity, innovation, performance and football culture.
“Our aim is to drive performance innovation and lifestyle apparel on and off pitch. We want to continue to be two of the most sustainable brands in football and support women’s football. This partnership will also see PUMA invest in the Vismara PUMA House of Football. This will be a special place to develop future stars at AC Milan and bring both our brands closer together.”
Ivan Gazidis, AC Milan’s CEO, added:
“We are immensely proud to continue on this journey with our long-standing partner PUMA, our Principal Partner since 2018. Over the years, working side by side with PUMA has allowed us to build a solid and authentic partnership based on performance, football culture and shared values, always with a progressive attitude.
“We are excited to start this new chapter in our relationship, which will focus strongly on the development of women’s football and the next generation of talent, both of which are perfectly aligned with our vision for the Club.”
Casper Stylsvig, Chief Revenue Officer of AC Milan, also stated:
“Today starts a new chapter of an incredible shared journey between two truly iconic and global brands, which are able to drive positive emotions for millions of fans and set new standards, both on and off the pitch.
“We will continue moving in this direction together with the goal to create a future based on our common values that will take the world of football, fashion and lifestyle to the next level.”