Serie A club AC Milan have announced a new partnership with Web3 game MonkeyLeague, which has signed on as the club’s Official NFT Gaming Partner.
The partnership will see MonkeyLeague collaborate with AC Milan to create unique fan experiences and digital assets, including Milan-themed wearables, while also creating various game tournaments and work on co-marketing events which will have AC Milan players test the MonkeyLeague game.
MonkeyLeague and AC Milan will launch a new collection of AC Milan NFT game assets, which will include MonkeyPlayers, skins and stadiums on October 6, 2022. Milan will also sponsor a host of MonkeyLeague esports events as part of the partnership.
MonkeyLeague, which is built on the Solana blockchain, lets users create teams with six NFT characters and compete against other users with the game having its own economy known as the MonkeyBucks ($MBS) token.
Casper Stylsvig, Chief Revenue Officer, AC Milan, commented:
“We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.“
Oren Langberg, Head of Marketing and Partnerships,, MonkeyLeague, added:
“Partnering with champions like AC Milan, an absolute iconic club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web 2.0 and Web 3.0 worlds.“