Aditya ChaudhuriItalian professional football club AC Milan have renewed their partnership with Banco BPM, which will see the banking institution continue on as a Premium Partner and the Official Bank of the Milan men’s team as well as the main sponsor of their women’s team.
Banco BPM will also continue to support the AC Milan football schools.
Paolo Scaroni, AC Milan’s President, said:
“We are happy and, above all, proud to be able to continue a shared journey which places important values such as social responsibility at the centre, with a historical icon of Italian excellence like Banco BPM. I like to define this renewal of ours as resilient, especially in this historical period that we are all facing together: AC Milan is a great social and cultural institution that unites over 550 million fans around the world and, like Banco BPM, we always feel a strong duty to commit ourselves to contributing to bringing about positive change in society.”
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Giuseppe Castagna, CEO, Banco BPM, said:
“The partnership that binds us to AC Milan, which we renew today promotes a significant collaboration with a historical and successful entity in our own territorial context: a prestigious brand that is a global sports icon. This partnership allows us to share the values of sports such as teamwork, passion, and commitment, where sports represent education, training, social responsibility, and integration. Furthermore, this agreement once again focuses on the world of youth through our involvement with numerous football schools, engaging thousands of families, and through initiatives like ‘All the Colours of Sport’ that reach high school students. Similarly, the renewal of the sponsorship of the Women’s Team represents an important opportunity to support gender equality and respect, essential values that our bank is promoting internally through targeted projects.“
Casper Stylsvig, Chief Revenue Officer, AC Milan, stated:
“This contract extension is an important achievement but also a springboard for the near future that brings together two such historic and important brands. We will continue to respond to the needs of our stakeholders, be they fans or clients, doing that with passion and commitment to achieve ambitious goals together.”
