Aditya ChaudhuriTogether with Adidas, Arsenal Football Club have officially launched a limited-edition range of lifestyle wear with London-based streetwear fashion brand Maharishi.
Comprising pre-match and travel wear ranges, the collection’s unveiling video features Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe and Manuela Zinsberger.
The collection includes a pre-match jersey, an anthem jacket, shorts and socks, as well as off-pitch pieces including a hoodie, tee and pants.
Designed in collaboration between Adidas and Maharishi, the collection displays a bespoke camouflage pattern “DPM: Bonsai Dragon Scales” inspired by the forthcoming Lunar Year of the Dragon.
The collection will be worn by both the men’s and women’s teams of the club from October 28, with the former wearing the pre-match jersey and anthem jacket ahead of their Premier League game against Sheffield United at the Emirates Stadium.
Reiss Nelson, who appears in the promotional campaign, said:
“This range is the perfect mix of Arsenal, Maharishi and Adidas – it looks fresh, and as a big fan of Maharishi I’m excited for the club to be linking up with brands that are authentically part of London’s culture. I know our supporters will really like this collaboration too.”
Hardy Blechman, Founder of Maharishi, said:
“As an Arsenal fan, it’s an absolute honour to collaborate on this range. It combines the very best in adidas performance, with the streetwear aesthetic of Maharishi.
“Since 1994 we’ve taken a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and it is something we’re proud to apply in the design of this Adidas and Arsenal collection. We can’t wait to see it on the players, and hope it is well received by supporters.”
