AFC Asia Cup Saudi Arabia 2027 finds new partner in Alrajhi Bank
The Asian Football Confederation (AFC) has announced a new partnership with the Alrajhi Bank, who joins as an Official Regional Partner for the AFC Asian Cup Saudi Arabia 2027. The agreement will see Alrajhi Bank work on bringing fans closer to the tournament through fan engagement activities and will work with Visa on a host of fan activations across Saudi Arabia including a player escort programme aimed at getting fans closer to the action on and off the pitch.
The partnership will run until March 31, 2027 and further strengthens the bond between AFC and Alrajhi Bank, who have previously partnered for the AFC U23 Asia Cup Saudi Arabia 2026. The AFC Asian Cup Saudi Arabia 2027 will take place between January 7, 2027 and February 5, 2027 in Saudi Arabia as 24 of the top teams from Asia battle it out for the title of the best in the continent.
Datuk Seri Windsor John, General Secretary, AFC, commented,
“The AFC is delighted to welcome Alrajhi Bank as an Official Regional Partner for the AFC Asian Cup Saudi Arabia 2027. As we prepare to bring Asia’s crown jewel to the Kingdom for the first time, collaborating with a leading national institution like Alrajhi Bank is essential to delivering a tournament like no other. We look forward to working in close cooperation with them to bring our shared ambitions to life and ensuring this historic edition leaves a lasting legacy for our passionate fanbase.”
Patrick Murphy, Chief Executive Officer of Asia Football Group, added,
“Our goal is to make the AFC Asian Cup Saudi Arabia 2027 the most accessible and engaging edition in history. Alrajhi Bank’s incredible reach and community presence are vital to this mission, helping us bring the excitement of the game directly to the people and creating a truly inclusive celebration of Asian football.”
Majed Al Rajhi, General Manager of Retail Banking at Alrajhi Bank, said,
“This partnership reflects Alrajhi Bank’s commitment to delivering value beyond traditional banking services. The AFC Asian Cup Saudi Arabia 2027 provides a unique platform to create meaningful experiences that deepen customer engagement and strengthen their connection with one of the region’s most significant sporting events.”
