AFC Bournemouth announces partnership with MrQ

AFC Bournemouth have announced a multi-year partnership with MrQ Casino, bringing it on board as their Official UK Online Casino Partner.

The three-year partnership will see MrQ Casino work with the Cherries’ men’s and women’s teams. The MrQ logo will feature on the sleeve of the men’s first-team and adult replica shirts, while the casino will serve as an Official Partner of AFC Bournemouth Women.

The two parties will work on a host of fan activations and giveaways, which will include a chance to win hospitality and exclusive prizes during Bournemouth home games.

Jim Frevola, President of Business Operations, AFC Bournemouth, commented:

“We’re delighted to be celebrating the partnership with Mr Q and kicking it off with a very special activation on Bournemouth Beach. The creativity of it says a lot about how our partnership will work and it’s going to be great to see how supporters and visitors enjoy it on the seafront. I’d like to thank everyone involved and I’m looking forward to working with MrQ going forward.”

Rob Mitchell, Commercial Director at AFC Bournemouth, said;

“Much like AFC Bournemouth, MrQ is a challenger brand that has grown dramatically over the last few years. They have a strong focus on standing out in a crowded market and we can’t wait to deliver unique campaigns, based on their ‘love to hate’ messaging. This partnership will create many exciting opportunities for our fans over the next three seasons, and we’re looking forward to working closely with the MrQ team across both the men’s and women’s game.”

Adam Ryan, Chief Commercial & Marketing Officer at MrQ, added:

“Why Bournemouth? Because they’re brave. They back themselves against clubs with far deeper pockets and keep proving David beats Goliath. They’re the same instincts we’ve built MrQ on: honest risk-taking trumps safe and forgettable. And a European tour doesn’t hurt either!”