AFC Bournemouth Sponsors 2024/25

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of AFC Bournemouth (AFCB) as their sponsors and partners for the 2024/25 season.

Also read: Premier League 2024/25 Sponsors

PRINCIPAL PARTNERS

Vitality

Vitality is a UK-based company specialising in health insurance, life insurance, and car insurance as well as investments.

Vitality has been one of the club’s most important partners ever since becoming a part of their sponsorship portfolio in 2015. The company not only acts as the naming rights partner for the AFCB senior men’s team home ground—thusly called the Vitality Stadium (otherwise known as Dean Court)—it also serves as the headline sponsor of their Community Sports Trust while also being their official wellness partner.

The two last renewed the Dean Court naming rights agreement in June 2023. It is currently set to run until the summer of 2026.

BJ88

Asian online sports betting company BJ88 joined hands with AFC Bournemouth in July 2024, becoming their Official Front-of-Shirt Partner on a two-year deal starting with the 2024/25 season.

According to the agreement, BJ88 is to also provide the club with financial donations towards community projects for adults aimed at improving health and wellbeing as well as promoting inclusivity.

OFFICIAL PARTNERS

Bournemouth University (BU)

The public university has a long-standing relationship with the local club. The two formalised their association in 2013.

In July 2022, an official extension saw the two enter a tenth year of their partnership. BU serves as the official higher education partner of the club and a Principal Partner of their women’s and girls’ teams.

Apart from branding rights, the partnership entails collaboration over student development, research, and community projects. BU’s football teams are also coached by AFCB trainers, with its students able to avail meet-and-greet opportunities with the club’s stars and also find work opportunities with the Cherries.

Dun & Bradstreet

The Jacksonville, Florida-based business analytics solutions provider was confirmed as the club’s official training wear partner in August 2023 in a deal covering the 2023/24 season.

The deal sees the Dun & Bradstreet logo feature on the front of the training wear (“including staff attire and matchday warm-up tops”) of the AFCB senior men’s team.

Umbro

The Manchester-headquartered British sportswear brand has been serving the club as their official kit supplier since the 2017/18 season.

The two last renewed their partnership in July 2021 as part of a five-year agreement.

Umbro has also served as the club’s kit supplier in the past: from 1974 to 1978 and 1983 to 1986.

Asset Alliance

Asset Alliance Group, a British commercial vehicle specialist, was announced as an Official Partner of the club in February 2024, having signed a two-year deal.

Las Vegas Convention and Visitors Authority (LVCVA)

AFCB signed a multi-year deal with Las Vegas Convention and Visitors Authority (LVCVA) in February 2024.

As per the deal, the “Visit Las Vegas” logo features on the club’s training kit, while also enjoying in-stadium exposure and matchday activations.

Utilita

In 2024, the Cherries signed a multi-year deal with British energy company Utilita, roping it in as one of the official partners of their men’s football team ahead of the 2024/25 season.

Apart from branding rights, the deal also entails Utilita installing more than 600 solar panels at the club’s Canford training complex, while also working with them to promote sustainability.

ComAve

ComAve is a consumer services company that rewards its users for their spending through a loyalty programme, gamification, and personalised experiences.

Ahead of the 2024/25 season, ComAve became an official partner of AFCB.

Betway

The Malta-registered global online gambling company signed a partnership agreement with AFC Bournemouth ahead of the 2024/25 season.

8xBet

8Xbet is an online gambling company that offers a platform for casino, lottery, poker, slot machines, racing bets, and other betting products.

LEOS International

Established in 2012, LEOS is a London-based real estate investment and development company. In July 2024, it became one of the official partners of AFCB on a two-year deal.

As per the agreement, LEOS enjoyed branding presence on the AFCB men’s team’s home, away, and third kits as well as across various AFCB assets during their 2024/25 pre-season tour of the US. The deal also entails LEOS’ branding featuring at the Vitality Stadium.

CORPORATE SUPPORTERS AND SUPPLIERS

Alan & Thomas

AFC Bournemouth and Alan & Thomas go way back. The Poole-based British insurance broker played a crucial role in helping the club avoid going into administration back in 2000.

As the Official Commercial Insurance Supplier of the club, Alan & Thomas oversees all of their insurance activities.

The two parties last renewed their partnership in September 2023.

BBC Radio Solent

The British Broadcasting Corporation’s local radio station, serving Hampshire, Dorset, and the Isle of Wight, is home to extensive AFCB discussions regarding matters both on and off the pitch.

Having first become partners in November 2008, AFC Bournemouth and Radio Solent have been working together for nearly 16 years now.

ESET UK

The British division of the Slovak cyber security firm first partnered with the club in September 2020.

Working with the AFC Bournemouth Community Sports Trust, ESET UK contributes to the club’s “Safer Kids Online” internet safety project, aimed towards “keeping youngsters safe online”.

The two parties last renewed their partnership in August 2023. The new agreement also made ESET UK the back-of-matchday-shirt sponsor of the AFCB senior women’s team.

Heineken UK

The British division of Amsterdam-headquartered Dutch brewery Heineken has been a partner of the club for over a decade.

Apart from branding rights, the deal also grants Heineken UK pouring rights at AFCB events, including hospitality presence at the Vitality Stadium.

The two parties last signed an extension agreement in November 2023—a two-year deal that sees Heineken UK act as the Official Beer and Cider Supplier of the club.

IFX Payments

The London-based foreign exchange consultancy firm was announced as the club’s official money transfer partner in August 2023 on a three-year deal.

The partnership entails IFX Payments serving as a founding partner of “The Net”, described as the club’s “free-to-join business arm”. IFX Payments also sponsors the club’s transfer content on social media, “including social media and specific in-game graphics”, while also gaining LED branding rights at the Vitality Stadium on matchdays.

iPRO Hydrate

The Sidcup-headquartered British sports drink and hydration company was announced as an Official Corporate Supporter and Supplier of the club as well as their Official Hydration & Sports Drink partner in March 2021, also becoming the front-matchday-shirt sponsor of their U21 (development) team.

Apart from branding rights, the deal sees iPRO supply the club staff with its products and also offer hydration insights to help them achieve optimum fitness levels.

The two parties last renewed their partnership in September 2023—a three-year agreement.

Michael Matthews

An independent jeweller and luxury watch brand with showrooms in Bournemouth and Fareham, Michael Matthews is a long-time partner of the club, currently serving them as a Corporate Supporter and Supplier as well as their official jeweller.

Apart from branding rights, the deal with AFCB sees Michael Matthews supply the trophy for the in-house Player of the Month award to the club.

The two parties last renewed their partnership in August 2023 as part of a two-year agreement.

Uber Eats

The US-based global food delivery platform serves as the club’s official online food ordering and delivery platform.

Apart from branding rights, the deal entails a matchday promotion called “Clean Sheets with Uber Eats”, which sees local restaurant El Murrino offer club supporters 50% off on orders via the Uber Eats app every time “the Cherries keep a clean sheet at any game”. The deal also entails “regular discounts on local restaurants in the Bournemouth and Poole area” as well as headline sponsorship of “birthday” content.

USANA

The US-based health, wellness and lifestyle company has been acting as the Official Nutritional Supplement and Official Multivitamin supplier of the club since 2015.

In May 2024, USANA signed a new deal with the club, which entailed the two parties empowering the local youth with breakfast initiatives.

ACADEMY AND DEVELOPMENT PARTNERS

Abacus
Bluebird Coaches
iPro Hydrate
Strategic Solutions
Village Hotels

WOMEN’S TEAM PARTNERS

Bournemouth University
Vitality
Bluebird Coaches
Eset UK
iPRO Hydrate
JP Morgan

AFC BUSINESS OFFICIAL PARTNERS

Dorset Chamber
Eset UK
Goadsby
Hill Osborne
Stormbreak
Utilita

CHARITY PARTNERS

Helpful Hounds
Home-Start Wessex
Mosaic
Stormbreak

PROUD PARTNERS

Dental on the Banks
Village Hotels
David Lloyd Poole
Strategic Solutions