AFC gets new Global Supporter
The Asian Football Confederation (AFC) have signed a new partnership with Chinese financial technology firm Du Xiaoman Technology, who will join the AFC Asia Qualifiers – Road to 26 as a Global Supporter. Du Xiaoman will help the AFC expand their reach and connect with wider audiences in their regional markets through fan activations and live match experiences.
The AFC Asia Qualifiers – Road to 26 will be serving as the qualification series for the FIFA World Cup 2026 from the Asian region. There will be 18 teams battling it out in three groups of six teams, fighting in a double round robin format and the top two teams from each group will directly qualify for the FIFA World Cup 2026.
Datuk Seri Windsor John, General Secretary, AFC, commented,
“The AFC is delighted to welcome Du Xiaoman Technology as a Global Supporter of the AFC Asian Qualifiers – Road to 26 and we thank them for showcasing their confidence in the future of the Asian game. The enhanced qualification format has already elevated the levels of anticipation and competition for both our teams and passionate fans and we look forward to partnering with like-minded organisations such as Du Xiaoman Technology to create even more memorable experiences for all our valued stakeholders.”
Xinxin Cui, General Manager of the Brand Marketing Department at Du Xiaoman Technology, added,
“Football embodies passion and dreams, which naturally align with our company’s philosophy of empowering micro- and small- business development. Moving forward, through the partnership with the AFC, Du Xiaoman Technology will identify breakthrough opportunities where technology enhances the sporting experience. We aim to deliver innovative financial solutions to benefit football fans while strengthening support for China PR’s football development.”
Patrick Murphy, CEO of AFG, said,
“We are proud to welcome Du Xiaoman Technology as a Global Supporter of the Asian Qualifiers – Road to 26. We value their trust and collaboration in bringing this partnership to life, as we approach an exciting stage of this competition.”
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