The All India Pickleball Association (AIPA) has signed a five-year partnership agreement with performance footwear and apparel brand Skechers, which thus becomes the Official Kit Sponsor of the Indian national pickleball team.
The deal will see Skechers provide the team with “competition-ready apparel and footwear specifically designed for pickleball”.
Arvind Prabhoo, AIPA President, commented:
“We are thrilled to embark on this transformative journey with Skechers. As pickleball continues to gain momentum as one of the fastest-growing sports in India, this partnership underscores our shared dedication to advancing the game and empowering players of all levels. Together with Skechers, we look forward to introducing cutting-edge sportswear that not only enhances performance but also reflects the vibrant spirit of pickleball.“
Rahul Vira, CEO, Skechers India, added:
“Pickleball is one of the fastest-growing sports around the world and players everywhere love the comfort and performance of Skechers Pickleball footwear. As the Official Kit Sponsor of the All India Pickleball Association, we look forward to helping expand the reach of this fun and popular sport to more athletes across India with our innovative Viper Court collection. Our partnership with AIPA joins our portfolio of sponsorships of every major tour in North America and in other markets as only Skechers offers Comfort That Performs for athletes who want to achieve their best on and off the court.“
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