This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Hilal’s physical and digital assets as their sponsors.
Qiddiya
Qiddiya Investment Company is a closed joint-stock company wholly owned by the Public Investment Fund (PIF).
In February 2022, Qiddiya Investment Company signed a historic strategic partnership agreement with the two Saudi sports poles: Al-Nassr Club and Al-Hilal Club, for a period of two decades, starting from 2022 to 2042, at a value of 100 million Saudi Riyals annually for each club, with the possibility of reviewing the terms of the partnership agreement every five years.
The agreement includes many sports privileges for the two major clubs, contributing to increase sports investment opportunities in Asia, specifically in the Middle East, and enhancing Qiddiya’s position as the future capital of entertainment, sports and culture in the Kingdom of Saudi Arabia.
Savvy Games Group
Saudi Arabian gaming conglomerate Savvy Games Group announced a partnership with Saudi football club Al-Hilal SC in June 2023.
The deal will see Savvy Games Group help the football club improve its facilities and develop better youth training programmes. Al-Hilal will feature the Group’s logos across its branding and wider portfolio.
Red Bull MOBILE
Red Bull MOBILE, a leading telecommunications provider, agreed to a three-year sponsorship collaboration deal with Saudi Pro League club Al Hilal SC in August 2024. The partnership intends to increase fan interaction and provide unique experiences for football fans around the Kingdom.
Furthermore, the arrangement will include Red Bull MOBILE’s branding on Al Hilal’s training and travel outfit, in addition to pre-match jerseys. Red Bull MOBILE will also launch fan zones at important Al Hilal events and matches, providing supporters with interactive and engaging activities.
Kingdom
Kingdom Holding Company (KHC) chaired by Prince Alwaleed bin Talal has been serving as a long-term partner to Al Hilal SC since the beginning of the 2017 season. Since then, it has been serving as one of the primary sponsors of Al Hilal Saudi Club.
Riyad Bank
Riyad Bank, one of the largest financial institutions in Saudi Arabia, signed a partnership agreement with Al-Hilal in February 2023. According to this deal, the bank will sponsor Al-Hilal SC’s football teams and youth teams (men and women), volleyball and basketball teams, Al-Hilal Club academies, and the charitable organisation.
This agreement between the bank and the club is the first of its kind at the level.
Tawuniya
Tawuniya Insurance is a Saudi joint stock company based in Riyadh, Saudi Arabia. It has been a long-time partner of Al Hilal SC. In June 2024, Tawuniya and Al Hilal agreed on a four-year extension agreement to their existing deal, starting from the 2024/25 Saudi Pro League season.
As part of the deal, Tawuniya will receive various commercial rights and benefits both inside and outside the stadium.
Seven (Saudi International Ventures)
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), signed a three-year official partnership agreement with the defending SPL champion Al Hilal SC in June 2023.
Starting from the 2023/2024 season, the partnership includes mutual commercial and marketing rights between the two entities that will support both SEVEN’s future guests and Al Hilal FC fans.
Sanabil Investments
In June 2023, Sanabil Investments, a wholly owned company by Public Investment Fund (PIF) signed a partnership agreement with the Saudi Arabia’s Al Hilal Saudi Club over the next three seasons. Valid until the 2025/26 season, the deal will see Sanabil Investment’s logo be on the sleeve of Al-Hilal’s first team football jersey.
Jahez
Saudi-based online food delivery platform Jahez International Co. for Information Systems Technology collaborated with AlHilal Club Investment Co. in August 2022 to establish a limited liability company that will sell and market products from different brands and offer online services.
Under the name of BLU Store, the company was formed with a capital of SR500,000 (US$133,133), with 51 percent held by Jahez and 49 percent held by AlHilal, according to a bourse filing.
Puma
German sportswear and equipment giant Puma signed a multi-year partnership deal with Al Hilal SC in June 2023.
The five-year sponsorship deal brings the two global giants together to transform Saudi Arabia’s thriving football culture. The sponsorship agreement, which kicked-off with the 2023-2024 season, will see Al-Hilal using PUMA team wear and training equipment for both men and women’s football teams.
As part of the deal, the organisations will work together to not only create unique PUMA products for fans across the globe, but will also connect with local communities and provide long-term initiatives for Saudi youth.
THC
The Helicopter Company (THC) a wholly owned company by Public Investment Fund (PIF) and Saudi Arabia’s premier provider of commercial general aviation services, announced the signing of an official sponsorship agreement with Al Hilal SC in October 2023.
THC’s sponsorship of Al-Hilal Saudi Club is the first of its kind for the company.
THE RIG.
THE RIG. project, one of Public Investment Fund’s (PIF) entertainment projects, signed a three-year sponsorship agreement with Al-Hilal SC in July 2023.
Starting from the 2023/2024 season, the agreement which awards THE RIG. several advertising and marketing rights, will play its part in promoting sports participation in the Kingdom of Saudi Arabia, while helping inspire new generations of sports talent, contributing to the aims of Saudi Arabia’s Vision 2030.
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