Allianz extends Bayern Munich partnership

Allianz extends Bayern Munich stadium naming rights deal

March 24, 2023

German financial services company Allianz has announced a ten-year extension of its stadium naming rights agreement with German Bundesliga giants Bayern Munich. The extension ensures the Bayern home ground will continue to be called the Allianz Arena until 2033.

The new deal is reportedly worth US$14 million per year, while the previous agreement was reportedly worth US$8 million yearly.

The Allianz and Bayern stadium naming rights agreement has been in place since 2005. Allianz also has an 8.33% stake in the club since February 2014.

Andreas Jung, FC Bayern’s executive board member for marketing, commented:

Allianz is an internationally active Munich-based company that people around the world associate with FC Bayern’s stadium. In the future, we will work together to drive forward the expansion of the partnership with our women’s team, implement projects to promote young talent, and more.

Daniela Bauer, Head of Global Partnerships, said:

Financial coaching is just as important as fitness coaching when it comes to a career path in professional sports. From the early days to signing a contract right through to long-term career planning, financial knowledge is a crucial building block for getting ahead in the game and turning your passion into a career.” 

Christian Deuringer, Head of Global Brand Management at Allianz SE, added:

By continuing our partnership between Allianz and FC Bayern, we are enabling fans to continue to enjoy the unique atmosphere and special experiences at the Allianz Arena.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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